SXSW:
Hand-Picked Talent from
The US, Spain, México, and Central/South America
Austin, TX - March 6, 2012
– The South by Southwest (SXSW) Music Conference and Festival is thrilled to
present many showcases and panels focused on Spanish and Latin American music. “World music” isn’t listened to
the same way it was 25 years ago. Today, the genre resonates more deeply within the modern, globalized listener.
Every March, SXSW plays host to the globally conscious music community with the best sounds from every corner
of the world.
Showcases include Juanes’ live performance at the Moody Theater at ACL Live. Tuesday’s ONErpm show at The
Whisky, Wednesday’s Billboard Latin show at Soho Lounge, the Casa Do Brasil show at Palm Door, and the
Volumen/Ache Producciones show at Buffalo Billiards. Thursday will be heavily drenched in great Latin talent as
well. That night NACO will present their show at the Flamingo Cantina, Sounds From Colombia will host an all
Colombian show, La Banda Elastica present at the Buca Lounge, and Mercadorama at Maggie Mae’s. On Friday,
Nacional Records will host the first ever SXSW showcase at Maggie Mae’s featuring six of their artists and some
friends, the Flamingo Cantina will present a Latin infused night of reggae artists, while over at the Red Eyed Fly the
Sounds from Spain show will host their collective of six Spanish acts. Over at Friends the same night, Warp
Magazine will showcase their dance-crazed world acts. For a diverse two-day line-up be sure to catch The Pan
Americana Festival presented by Bellas Artes Alliance Friday and Saturday at the Emma S Barrientos Mexican
American Cultural Center. Then finishing up the night on Saturday is the alt-rock show presented by Intolerancia at
Bar 96 and the Latin Groove show at Sala De Espera in the Beale Street Tavern.
Below are all the interviews, films, panels, and showcases focused on Latin music for SXSW ’12 listed in detail:
Interviews:
SXSW Interview: Juanes
Friday, March 16th at Austin Convention Center
Room 18ABC, 12:30 PM- 1:30 PM
With five solo albums to his credit and multi-platinum sales of over 15 million albums, Juanes is the world’s leading
all-Spanish language rock artist. Named Latin Music’s “Star of The Decade” by Billboard, Juanes is both a
GRAMMY and 17-time LATIN GRAMMY winner who has garnered more Top-5 hits (17) on the “Latin Pop
Airplay” chart than any other artist since his chart bow in 2001. Juanes is also frequently recognized as one of the
Spanish-speaking world’s leading social media voices with an online following of over 7
½ million fans.
His firm belief that social change is possible through music is evident in his role as a global activist. His work
ranges from bringing peace and support to victims of violence with his own Mi Sangre Foundation and co-founding
Paz Sin Fronteras (Peace without Borders), which advocates the basic human right of peace for all across the globe.
Juanes joins us to discuss his global influence as both a musician and an advocate of peace.
Juanes, (Interviewer Dave Marsh)
SXSW Interview: Bomba Estereo
Saturday, March 17
th at Austin Convention Center
Room 16AB, 2:00 PM- 3:00 PM
Hailing from Bogota, Colombia, Bomba Estereo throw dance parties for worldwide audiences with their selfdescribed
'psychedelic cumbia' sound. The band returns to Austin for a special SXSW Interview to discuss their
updated take on traditional Columbian musics, their creative process, and their captivating live shows. The interview
will be conducted by John Norris on Saturday, March 17 at the SXSW Music Conference in the Austin Convention
Center.
Enrique Egurrola, Simon Mejia, John Norris, Julian Salazar, Liliana Saumet, Enrique Jaime Egurrola Zuleta,
Federico Simon Mejia Ochoa, Julian Salazar Martinez, Liniana Margarita Saumet Avila
Panels:
The Importance of Latin Presence in Music Festivals
Friday, March 16
th at Austin Convention Center
Room 17B, 2:00 PM- 3:00 PM
A number of US, Canadian and European acts have discovered festival touring opportunities in Latin America and
most, if not at all, are doubling or tripling their fan base. Programmers for those festivals are continuously
outbidding one another to confirm an artist, while in the US, festival programmers are simply opening a slot or two
to include an ethnic artist, often at the lowest fee for an act. What is the vision for the future of these festivals, and
where do the artists fit in?
Edoardo Chavarin, Paulo Andre Moraes, Fabrizio Oetto, Gerry Rosado, Carlos Verastegui
“Is There A Latin Alternative?”
Friday, March 16th at Austin Convention Center
Room 8BC, 3:30 PM- 4:30 PM
A Spanish-language band can gain instant access to the growing Hispanic audience and sponsors targeting that
demographic by marketing themselves as "Latin." But how limiting is being marketed as a "Latin" band — even
Latin alternative? Can bands and labels eliminate the need to "crossover" by avoiding the term altogether? With over
50 million people, Latinos make up the second largest ethnic group in the U.S. How does this number translate into
dollars when targeting this specific market? Is it beneficial to be marketed as a Latin artist in the U.S., or simply
marketed as an artist in your genre?
Judy Cantor-Navas, Tomas Cookman, Alejandro Franco, Bill Bragin, Chase Ortega, Andres Levin
Films:
Special Events: Casa De Mi Padre
- Will Ferrell plays a Mexican rancher who must defend his father's
home against the country's most infamous drug lord.
Cast: Will Ferrell, Gael García Vernal, Diego Luna, Genesis Rodriguez, Pedro Armendáriz Jr.
http://schedule.sxsw.com/2012/events/event_FS12446
24 Beats/Minute: Amor Crónico
- Weaving footage of singer Cucu Diamantes’ Cuban tour into a fictional
love story. The result is an energetic display of her glamorous and infectious performance style and a fascinating
portrait of Cuba today.
Directed by Jorge Perugorria, Produced by Andres Levin and Sarah Green
http://schedule.sxsw.com/2012/events/event_FS12387
La Camioneta
Los Chidos
Cubaton – El Medico Story
Pompeya
Vivan Las Antipodas
Intruders
[REC]
3 Genesis
Reinaldo Arenas
The Little team
Walt Disney Square
Caldera
http://sxsw.com/film/screenings/film_lineup
ACC Day Stage Performances:
Radionica Colombia
Wednesday, March 14
th at the Radio Day Stage, Austin Convention Center
Radionica present their 3 band showcase set to start at 12:00 PM – 3:00 PM
Providencia, Fransisca Valenzuela, Monsieur Perine
Torreblanca y Amigas
Thursday, March 15
th at Ballroom G Day Stage, Austin Convention Center
Torreblanca and friends will perform a special set at 3:00 PM - 4:00 PM
Torreblanca, Natalia Lafourcade, Ximena Sariñana, Javiera Mena, Andrea Balency Trio
Quantic + Friends (Ft. Nydia Gongora & Members of Canalón De Timbiquí)
Friday, March 16
th at Ballroom G, Austin Convention Center
Quantic will perform during the day with guest artist Friday at 1:30 PM – 2:30 PM
Quantic ft Nydia Gongora , Chuck Ragan, Canalón De Timbiquí, Music Video Haters Club
Pan Americana Festival at MACC
Friday and Saturday, March 17th at MACC (Mexican American Cultural Center) 5:00 PM -11:00 PM
Free to the Public
The Pan Americana Festival at South by Southwest will host a weekend of FREE celebratory music and familyfriendly
fun. Building upon last year’s springboard event, Bellas Artes Alliance in collaboration with the ESBMACC
present two showcases featuring a variety of renowned artists from the Latino music world, including
Tejano, rock en español, conjunto, electronica, funk and pop. The festival brings together a multinational
convergence of Latino artistic talent shaping American culture and the U.S. marketplace.
Fri: Ricardo Castillon Y La, Grupo FAMA, Rio jordan, Alfredo Y Tortilla Factory, Paul Wall, La Calma
Sat: Nortec Collective:Hiporboreal, Charanga Cakewalk, Bang Data, Suenalo, Master Blast Sound System, Maneja
Beto
Nighttime Showcases: 8:00 PM – 2:00AM
ONErpm
Tuesday, March 13
th at The Whisky Room
The global digital music distributers ONErpm will present a Latin music showcase with genres ranging from soft
pop to heart-pounding dance. Always evolving, the multi-talented Mr. Bleat balances the catchy with the ethereal,
the poppy with the dark, the deep with the accessible. Candy, on the other hand, have their sound down tight: retro
rock of the post-punk persuasion. On the electronic side is Latin Grammy nominee DJ Mr. Pauer. Equiped with
dancehall and dub beats, Mr. Pauer tours through-out the US conquering one club at a time. He’s coined the genre
“Electropical” to describe the way his style favors heavy grooves and distinct tropical sounds.
Jotdog, Telebit, Candy, Mr. Pauer, Mr. Bleat, Il Abanico
Billboard Latin
Wednesday, March 14
th at Soho Lounge
The Billboard Latin Showcase at SXSW 2012 exemplifies the style-shifting nature of current Latin music. Grammynominated
art punk rockers La Vida Boheme join Mexican electro-pop duo Jotdog, Barcelona's euphoric rumba rock
group Muchachito Bombo Infierno, Colombian cumbia-pop rapper Duran, singer-songwriter and Latin rhythmatist
Javier Garcia, and Guadalajara’s Radaid, whose textured harmonies combine world folk and electronic music.
Duran, La Vida Boheme, Javiera Garcia, Muchachito Bombo Infierno, Jotdog, Radaid
Casa Do Brasil
Wednesday, March 14
th at Maggie Mae’s
Recent years have shown a diversification of popular Brasilian music. SXSW 2012’s Casa Do Brasil showcase
samples different and emerging sounds for a night of great musical talent. Over on the singer-songwriter front we
have Tiago Iorc, Tiê and Agridoce. Tiago Iorc is lyrically inclined to story telling. His strong suit is the ability to
captivate an audience through shear lyrics and vocal melodies. The ability to bring in an audience is also apparent in
Tiê. Though she sings in Portuguese, there is something uniquely human about the way she expresses herself that
can make anyone resonate past the language barrier. Agridoce used to be known as Pitty and Martin’s “side project”.
An album later, we find this acoustic duo moving more towards a solid state. Songs are beautifully arranged with
passionate piano, glittering guitar, and vibrant vocals.
Some Community, Renato Goda, Tie, Tita Lima, Tiago Iorc, Agridoce
Volumen/ACHE Producciones
Wednesday, March 14
th at Buffalo Billiards
Volumen/Ache Producciones presents their boundary-crossing blend of alternative rock for a night of combined
cultures and musical talent. The night holds three acts from Mexico and three acts from the US. The three acts from
Mexico include: Andrea Balency Trio, Torreblanca and Enjambre. French-born Mexican-raised singer-songwriter
Andrea Balency brings to the table her unique diverse background into her composition. She adds European flavors
to her blend of traditional Latin folk, jazz and pop. Her sweet voice always soulfully accompanied by tight
instrumentation. Formed in 2007, Torreblanca’s style of pop/folk music arranged around the piano and lead vocals
has landed this group quite a bit of attention over in Mexico. Songs are carefully crafted and cooked to perfection.
Enjambre, one of the biggest rock bands from Mexico today, is a fun five-piece from Zacatecas. They serve catchy
guitar riffs and danceable drum lines with melodic vocals on top.
Andrea Balency Trio, Torreblanca, Sleepy Sun, Not In The Face!!, Enjambre, Night Beats
Music Has No Enemies/ CuCu Diamantes and Andres Levin
Wednesday, March 14
th at Speakeasy
Join Cucu Diamantes and Andres Levin with guest artists Lila Downs, Alex Cuba, CuCu Diamantes, Rob Garza and
Austin’s very own Maneja Beto.
Lila Downs, Maneja Beto, Alex Cuba, CuCu Diamantes, Rob Garza and Los Hanky Pankys
NACO
Thursday, March 15
th at Flamingo Cantina
What happens when you bring Cash/Dylan influences, a guitar, and an amazing live performance together into a
Mexicali solo act? Juan Cirerol. Most solo artists pride themselves in their ability to ‘tell a story’. Well, Juan’s style
goes beyond the story telling. He doesn’t simply sing about wild nights out, he gets one started right on stage! El
Paso based Zechs Marquise is an adaptive group of progressive rock veterans. Improvisation, for this band, is the
name of the game. Performances are built around putting the crowd into a deep psychedelic prog trance. Also
joining the stage are the punk-bent, roots-rock band Los Headaches, the down-right great rockers Bam Bam, and the
Mexico City buzz band Torreblanca.
Zechs Marquise, Il Abanico, Juan Cirerol, Los Headaches, Bam Bam, Torreblanca
Sounds From Colombia
Thursday, March 15
th at Speakeasy
Every year ‘Sounds from Colombia’ brings to your senses a handful of musicians who move and breathe the
exceptional Colombian spirit. Fly over to Cali’s club scene and we see people dancing to Quantic’s beats. His
eclectic style is a mixed concoction of sounds drawing from Latin jazz, salsa, cumbia and Colombian folk. Another
genre-crossing genius from the Colombian catalogue is Duran. Duran’s philosophy is as follows: fuse new wave
cumbia with electronic dance music to bring out the groove-induced sweat of his many fans. Last but not least we
have the 10-piece Bambarabanda who, since their inception back in 2007, have garnered a large fan base via
energetic performances and genre-blends. Bambaraband’s use of e-flat saxophones and clarinets only add to this
unique band’s unique reggae/ska sound.
Planes, Monsier Perine, Canalon De Timbiqui, Quantic, Duran, Bambarabanda
La Banda Elastica/ The Latin Recording Academy
Thursday, March 15
th at Buca Lounge
On the bill is Natalia Lafourcade; the multinstrumentalist singer-songwriter who’s calm in essence, strong in
delivery and presence. A multifaceted approach she’s learn to execute with 100 percent accuracy. Chilean sensation
Francisca Valenzuela, creates a deep sea of profound meaning and spirit between the addictive hooks and sweet
melodies. Her custom-built pop is intelligently fashioned to get you dancing during choruses and thinking during
verses. Accompanying these songstresses is Andrea Balency who will perform along side Jerson Vazquez (member
of Torreblanca) and double-bass player Mike Sandoval; altogether, they’re known as “Andrea Balency Trio”.
Balency brings in graceful vocals, accordion, piano and various other influences to the group; while both Vazquez’s
honest, spot-on percussion, and Sandoval’s jazz compliment Balency in reciprocal bliss. Sharing the stage is Radaid:
an 8-piece arrangement with an intriguing sound consisting of fleeting vocals and a good vibe. All the while, Kali
Mutsa brings to our ears an exciting new mix of enchanting pyrenee gypsy and balkan sounds
Andrea Balency Trio, Radaid, Natalia Lafourcade, Francisca Valenzuela, Kali Mutsa, Mr. Bleat
Mercadorama / Caradura México
Thursday, March 15
th at Maggie Mae’s
Chilean House Music? Yup, that exists; and in vibrant quality. Alex Anwandter, former frontman of pop group
Odisea, will debut his solo electro-pop/house project here at SX. Get ready to shuffle on the 1 and 3, while you clap
on the 2 and 4; his songs leave a strong impression on you and make you want to party all night long. Fronting the
Mexican half of the show we have Hey Chica!, Joe Volume, and mega-rockers Enjambre. Sonically and
aesthetically, Enjambre sounds like a Latin take on the UK-indie rock sound. These guys play catchy hooks and
guitar riffs while Hey Chica! plays delayed guitars centered around female-fronted vocals, and Joe Volume’s
garage-punk ethos leads them to energetic live performances.
Alex Anwandter, Javiera Mena, Hey Chica!, Joe Volume, Enjambre, Astro
Nacional Records & Friends
Friday, March 16
th at Maggie Mae’s
The Chilean pop collective, Astro is a mixture of psychedelic bubblegum beats and addictive synth melodies (and
recent Nacional signees). San Francisco's Loquat’s beautiful vocals weave together intricate stories over sweet
instrumentation, label mates and two time Latin Grammy nominees and recent Grammy nominees, La Vida
Boheme’s crank out infectious dance rock that was created on the mean streets of Caracas. Rounding out the
Nacional roster on the showcase is Ritmo Machine: the collaborative endeavor from Cypress Hill’s percussionist
Eric Bobo and the ever funky, Latin Bitman. These two bring together the cool and the vibes, the juke and the jive.
70’s disco, hip hop, and timeless Latin grooves.
Ritmo Machine, Loquat, La Vida Boheme, Astro, Monsieur Perine, 3BallMTY
ACL Live: BMI Presents Juanes at ACL Live
Friday, March 16
th at The Moody Theater
Come join Juanes as he performs for ACL Live along with War On Drugs, Magnetic Fields and Bomba Estereo.
Presented by BMI
Juanes, War On Drugs, Magnetic Fields, Bomba Estereo
Sounds From Spain
Friday, March 16
th at Red Eyed Fly
The Sounds of Spain showcase has firmly established itself as a must for music lovers. Known for consistently
delivering the best of trending and well-known Spanish artists, this March is no exception. The 2012 line-up features
the jazz avant-gardist Za!, the alternative rock band from Mallorca L.A., the psychedelic pop outfit Bigott, and
Guadalupe Plata who are returning for yet another successful year here in Austin. All of these acts will be sharing a
stage with Quique Gonzalez. Gonzalez has many stories to tell. From his fall out with Sony, to his recent comeback,
Gonzalez plans on letting it out for all to hear. The singer-songwriter will be serenading the Austin crowd with
his folksy vocal melodies, and tremendous feel.
Za!, Furguson, Vetusta Morla, L.A., Bigott, Guadalupe Plata, Quique Gonzales
Latin Reggae / Electropical
Friday, March 16
th at Flamingo Cantina
For anyone who’s visited the Flamingo Cantina, the mission is clear: create an atmosphere where reggae, ska, and
world artists can freely express themselves to a music-savvy crowd. One of the big names on the bill is the
Colombian reggae group Providencia. They have an extensive history of bringing to large audiences an intimate (yet
fun) take on the genre. Latin-Grammy nominated DJ Mr. Pauer is a crowd pleaser. He plays dance hall beats with
infectious accuracy always aimed to bring out the dancer in us. Patafunk on the other hand, though still as dancey,
prefers a more laid back approach: they’re a satisfying tropical mix beverage blending funk and soul.
Providencia, Mr. Pauer, Patafunk, Sudakaya, Los Skarnales, Palenke Soultribe
Warp Magazine
Friday, March 16
th at Friends
Get ready to dance with Shout Out Out Out Out; one of the six artists playing Warp Magazine’s 2012 showcase. The
Kraftwerk acolytes add disco and funk to yield straight up hopping grooves. Whether to bob your head or move your
hips, this band will get you out on the floor. Another dance-ready group performing at the show is the electropop
outfit Dragonette. Martina Sorbara, Dan Kurtz and Joel Stouffer make up this high-energy, high-power group.
Together, they’re taking advantage of the current media spot-light to show the world they’re more than just a
“collab” act: they’re infectious in beat, catchy in tone and full of potential. On the alt-rock side there’s the original
and likable Dirty Karma, the vintage rockers from UK The Brute Chorus, and the mesmerizing and profound group
out of Monterrey, Mexico The Volture.
Shout Out Out Out Out, Dragonette, The Brute Chorus, Dirty Karma, Francisca Valenzuela, The Volture, Rachael
Yamagata
Intolerancia
Saturday, March 17
th at Bar 96
Mexican indie-rock label Intolerancia will be presenting their six-band showcase at Bar 96, March 17th. Set to play
that night are the progressive Latin rockers Turbina and the wildly entertaining solo act Juan Cirerol. Also on the list
is Panorama; the emerging independent act out of Medellin, Colombia. Their first full-length was released in the
early 2000s, and since then the band has undergone many changes. Moving away from their straight-forward rock
sound, Panorama will showcase at SX with more electronic feel with a hint of new wave goodness. All these artists
will be joined by the iconic Mexican rocker Alondo Arreola. Arreola, best known for playing in the 90’s rock band
La Barranca, is currently looking to branch out as a solo Jazz artist.
Turbina, Juan Cirerol, Sonido San Francisco, Alondo Arreola, Panorama, Planes
Sala De Espera
Saturday, March 17
th at Beale Street Tavern
Alex Anwadter and Javiera Mena are two of Chile’s biggest current acts. They play grooving house and electronic
pop respectively. Both have garnered buzz for their unique style, established sound, and engaging performances.
Vetusta Morla, a pop/rock group now a few albums into their career, recently won Best Spanish Group on MTV
Europe. And all the way from Barcelona, Spain is Muchachito Bombo Infierno; a contemporary Rumba band.
Strong guitar, solid horn section and tight percussion are all elements that elegantly come together. Their stich is
musically hop-scotching between Rock´n´Roll, Swing and Funk.
Sol Pereya, Javiera Mena, Alex Anwandter, Vetusta Morla, 3 Dudes & A Mullet, Muchachito Bombo Infierno
SXSW 2012, the world's leading music industry event, marks the 26th edition by presenting this highly
anticipated convergence of all things music. SXSW aims to educate and inspire participants by
offering numerous industry events and countless networking opportunities. The previously announced
Bruce Springsteen keynote will anchor four days of panels, interviews, workshops, peer meetings,
music gear expo, and a trade show exhibition. After a full day of events at the Austin Convention
Center, attendees take to the streets for the world-renowned music festival which showcases over 2000
acts from over 55 countries on 100 stages throughout central Austin. SXSW Music Conference and
Festival takes place in Austin, Texas from March 13 – 18, 2012. For more information on every aspect
of SXSW please go to
http://www.sxsw.com.
SXSW® 2012 is sponsored by Miller Lite, Sonicbids, Chevrolet, IFC, Pepsi, Doritos, Monster Energy,
freecreditscore.com
, Esurance, AT & T, Dell and The Austin Chronicle.
###
For more information, please contact Elizabeth Derczo at
musicpress@sxsw.com or 512/467-7979 x 209.
